RTX 3080 Graphics Cards Are Sold Out Minutes After Release

2020-09-17

Nvidia’s launched earlier today, but unless you woke up as soon as the sales went live or, perhaps, had a bot that bought it for you, you wouldn’t know. We did our best to guide potential customers on yesterday afternoon, but the new holder of the crown is already sold out at every website we listed. 

B&H’s entire site is down right now, in fact. And, according to customers, the cards sold out so fast that no amount of preparation would have let them get one.
 

“Sold Out” is also on Twitter right now, and it applies to exactly what you think it would. Some would-be RTX 3080 owners are saying that the cards sold out before the Add to Cart button even worked for them, while claimed the Ampere cards sold out in 15 seconds.

None of this is surprising for a major graphics card launch without pre-orders, but it is upsetting for folks who were hoping to get a card at launch without paying a premium to , who already had their $1,000 - $1,200 listings up before the card even launched.

The Nvidia GeForce GTX 1080 suffered at launch, so it’s not like the company didn’t know this could happen. Other industries have also been dealing with this for a while. Ticketmaster even sued an alleged scalper group for using a bot army to snatch up at launch back in 2017. And the pre-ordering process is also as we write, with listings quickly flickering between available and not available.

Online retail is more important than ever right now, with many unable or unwilling to enter brick-and-mortar stores in the midst of the pandemic. And, unfortunately, that means we’re also more vulnerable to bots than ever, as well. As with the 1080 launch, we’d expect stock to start reappearing anywhere from 2 weeks to 2 months from now. Though we could also see the shortage lasting into next year, given the card's stark jump in performance and the potential for cryptocurrency miners to start adopting it as a new standard.

In the meantime, our friends over at PC Gamer reached out to Nvidia, which reportedly said the following: